Personal Growth Academy is a "Full Service" advertising agency, the educational branch of the Green Technology and Innovation Hub, offering beginners and professionals the opportunity to learn the most in-demand professions in the advertising field.

Upon completing the course, the student will know how to:

• Place advertisements according to strategy, optimize ads on Facebook, Instagram, and Google platforms, analyze results, and generate reports.
• Understand the principles of working with CRM platforms and creating email campaigns.
• Perform search engine optimization (SEO) and set up websites.
• Use artificial intelligence (AI) in marketing.
• Engage in Affiliate Marketing, which will help increase both company and personal revenues.

Lectures will be held online, and recordings will be sent to your personal email, allowing you to review the material at any time.

The maximum number of attendees per group is 12.

Lectures are conducted remotely.

A certificate will be issued upon completion of the course.

Syllabus:

Digital Marketing Course

Introduction to Digital Marketing

• What is digital marketing?
• Overview of key terminologies
• Principles of developing a digital strategy
• The role of digital marketing in brand positioning

SEO - Search Engine Optimization

• General principles of SEO
• Defining and producing campaigns
• On-page / Off-page SEO techniques
• Technical SEO and its importance in branding
• Overview of important techniques like Title Tag, Sitelink, Meta Description, Anchor Text, Backlink, Internal Link, etc.

Website Optimization

• Principles of user-friendly design
• Strategically writing text for websites
• Landing page optimization
• Practical assignment

Content Marketing

• Key social platforms for digital marketing
• Creating relevant content for brands
• Copywriting formulas and writing principles
• Creating a User Persona
• Developing a Tone of Voice
• Practical assignment

Social Media Advertising

• Overview of Creator Studio and Business Suite
• Inbox automation
• Competitor analysis and benchmarking function
• Practical assignment

Facebook Ads Manager

• Creating and managing Ads Manager
• Stages of advertising
• Reviewing objectives: Awareness, Consideration, Conversion...
• Creating a carousel ad
• Audience creation

Facebook Ads Manager P2

• Reviewing Advertising Policy and Restrictions
• How to contact Meta Support
• Integrating and using Pixel
• The role and importance of A/B Testing
• Overview of campaign evaluation indicators
• Practical assignment

Email – SMS Marketing, CRM Platform Principles

• Fundamentals of Email – SMS marketing
• Lead generation
• Structuring effective campaigns
• Creating automations
• Working on email marketing design
• Strategic use of AI in the work process

Google Ads

• Creating Google Manager
• Ad formats
• Measuring results metrics
• Budget planning
• Practical assignment

Affiliate Marketing

• The importance of Affiliate Marketing and its connection to digital marketing
• Successful platforms for using Affiliate Marketing
• Tracking results from Affiliate Marketing
• Determining the real Engagement Rate of a social media account
• Practical assignment

Instagram Advertising

• Instagram strategies
• Free platforms for creating stories
• Advertising from Facebook Ads Manager
• Advertising from the Instagram app
• Final assignment

Final Project Review and Evaluation

Upon completing the course, the student will know how to:
Plan a results-oriented digital campaign, set measurable goals, place advertisements in line with strategy, optimize ads on Facebook, Instagram, and Google platforms, and use supporting digital channels. Students will also know how to analyze results and generate reports. Additionally, they will understand the principles of working with CRM platforms and structuring email campaigns. The student will be able to perform SEO and set up a website. The student will fully understand the key principles of both digital marketing and brand positioning. The practical assignments will allow the student to deepen their theoretical knowledge and apply it to their area of interest (business).

A certificate will be issued upon course completion, and successful students will have the opportunity for employment.