Brand Design Course

The Brand Design Course aims to provide students with a comprehensive understanding and practical skills in creating brand identity. Throughout the course, students will explore the principles of brand design, the importance of grid anatomy, and the concept of logo construction. They will learn the practical foundations of brand design theory, enabling them to independently organize the brand identity process.

Duration: 2 months (10 workshops)

Syllabus

Workshop 1: Introduction to Brand Design

• History of Graphic Design
• Design Principles
• Gestalt Theory
• Visual Journaling

Workshop 2: Grids and Composition

• Anatomy of Grids
• Using Grids in Design
• Standard Formats
• Fundamentals of Composition

Workshop 3: Typography

• Introduction to Typography
• Anatomy of Typography
• Typography as an Image
• Typesetting

Workshop 4: Design Process and Research

• Writing and Analyzing a Brief
• Idea Generation
• Concept Development
• Case Study

Workshop 5: Logo Design

• The Importance of Symbols in Branding
• Types of Logos
• Concept Development
• Logo Construction

Workshop 6: Brand Identity

• The Importance of Visual Identity
• Brand Identity Development Process
• Expanding the Identity
• Building a Presentation
• Modern Design Examples

Workshop 7: Course Project Review

• Discussion of the Course Project Idea and Outline

Workshop 8: Final Presentation