Integrated Training Course on the Most Demanded and Relevant Fields from the Green Technology and Innovation Hub.

The concept of ARCH training and courses is based on deep and complex approaches to quickly resolve the frustrating phrase, "I've tried everything, and something still isn't working."

Usually, when "something" isn't working, it's time for:

• Analyzing yourself and your business
• Exploring modern trends
• Working on personal branding
• Identifying your business brand
• Understanding sales techniques
• Market segmentation
• Recognizing customer psychotypes and communicating with them effectively
• Implementing all of this on digital platforms and engaging with your customers.

That's why, after three years of observation and needs analysis, we've launched a new vision and introduced new skills in our training.

After the training, participants will be able to:

• Recognize the main challenges in their approach
• Begin working on personal branding
• Focus on their target audience and position themselves by highlighting their strengths
• Improve communication skills
• Understand customer psychotypes
• Increase sales
• Manage stressful situations
• Find their passion
• Increase motivation
• Enhance emotional intelligence

And most importantly, with the help of a mentor, they will create a personal sales map as a guide. Additionally, they will learn to organize and manage their social networks independently.

Syllabus

This author-designed training module is tailored to the needs of the participants and includes 5 core modules:

Module I: Personal Branding and Professional Image Formation

• Who am I?
• What is my mission?
• What do I promise my audience?
• How do I present myself, and how do I want to be perceived?
• The benefits and importance of self-branding.
• Creating a desired image that aligns with my personality and profession.

Module II: Creating Your Business Model and Activity Plan

• Establishing brand identity (through art therapy)
• Defining the product and service characteristics
• Creating a benefits map
• Identifying what can be offered to the market that will attract attention and meet the needs and demands of the consumer.

Module III: Modern Sales Strategy and Techniques – Business Strategy Map (Part One)

• How to plan a strategy
• Methods for entering various channels
• Defining communication style
• Platforms used for customer engagement

Module III (Part Two): Digital Marketing

• Social media platforms and their features (Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Twitter, Telegram)
• Creating and managing a Facebook page
• Content types for different social channels
• Supporting apps (Canva, Snapseed, etc.)
• Content plan/calendar creation/automatic posting
• Writing for social media – TOV, content planning, audience creation
• AIDA and storytelling in social media
• Social media advertising
• Meta Business Suite and Ads Manager setup
• Boost vs. Ads Manager – Overview
• Linking a card – Billing/Setting
• Instagram page creation, content details, linking with Facebook
• Reels – a unique tool
• Instagram supporting apps

Module IV: Customer and Competitor Psychotypes and Personal Mapping

• Determining the customer’s psychotype (based on system-vector psychology) and adapting it to segmented audiences
• Characterizing and understanding the target market
• Creating the customer psychotype map (using art therapy techniques)
• Creating an empathy map for customers
• Competitor SWOT analysis and finding your company’s unique selling point

Module V: From Dreams to Goals! (Forming a Goal Map)

• Discovering the “New World” (using art therapy techniques)
• Where to start realizing dreams (using coaching techniques)
• How to turn dreams into goals (using SMART)
• How to break goals into tasks (using the growth model)
• How to turn tasks into daily plans (using the "Wheel of Priorities" method)