Course Objective
The main goal of the course is for students to master all the essential software skills required for a social media manager. In the social media course, you will learn how to effectively run marketing campaigns on Facebook and Instagram, manage social media content, handle community management, and use tools like Facebook Pixel and Business Management.

Syllabus

Workshop 1

• Overview: The importance of social media in customer communication
• Social media in Georgia
• Overview of platforms
• Basic principles and formats of content

Workshop 2

• Brand analysis: The Golden Circle
• Brand archetypes
• Personalization
• Selecting a segment
• User Persona

Workshop 3

• Advertising objectives
• Strategy stages
• Customer insights
• Terminology
• Creating a content plan (exercise)

Workshop 4

• Creating and managing a Facebook page
• Facebook Page Insights
• Introduction to Creator Studio, simplifying workflow
• Instagram Content, IGTV, Stories
• TikTok Content
• LinkedIn Content

Workshop 5

• Creating a Facebook Business Manager account
• Detailed overview of Facebook ad types
• Review of FB ad formats based on Ad Objectives
• Audience Insights
• What is Facebook Pixel?

Workshop 6

• Setting up Retargeting campaigns
• User Funnel Management
• Creating Custom Audiences
• Creating Look-a-like Audiences
• Targeting – how to direct ads to the desired segment
• Remarketing Ads

Workshop 7

• Instagram Ads
• Story Ads
• Influence Campaigns, budgeting, and evaluation
• Private groups
• Reporting

Workshop 8

• Content Timeline
• Case study reviews

Workshop 9

• Final project